MAG Lifestyle Development
Mid-market (MAG) and wellness luxury (Keturah). Part of the privately owned MAG Group.
My view
Two different products under one group: value townhouses at MAG City and wellness-led luxury under Keturah. Judge them as separate developers.
What I check hardest: Which MAG entity is on your contract, and its own delivery record.
The facts
- Who owns it
- Part of the privately owned MAG Group.
- Leadership
- Talal Moafaq Al Gaddah, senior executive vice chairman, MAG
- Segment (my read)
- Mid-market (MAG) and wellness luxury (Keturah)
- Known for
- MAG City, Meydan, Keturah Reserve and Keturah Resort, MAG 22
- Keturah sales, 2023
- $1.45bn Source
Sources: Forbes Middle East: Talal Moafaq Al Gaddah. Sales figures are each company's own or a published ranking, and are not always like for like: some are group-wide, some Dubai only. Check a developer's project registration and escrow with the Dubai Land Department (or the relevant emirate) before you pay anything.
Where MAG Lifestyle Development is active
Al Quoz (1).
Current projects
- Keturah ReserveAsk about this project
Details come from the developer and change often. Confirm availability, prices, payment plans and handover dates before you act. Locations on the map are shown at community level.
What I check before any MAG Lifestyle Development purchase
- The payment plan. What each instalment is tied to, and what happens if a milestone slips.
- The escrow account. That your payments go into the project's regulated escrow account.
- The record. Past handovers on time, build quality and how snagging was handled.
- The numbers. Price per square foot against comparable projects, service charges and likely rent.
- Your exit. Resale rules, any developer approval needed, and fees on the way out. See the fees guide.
Questions I am asked
Is MAG Lifestyle Development government-backed, listed or private?
Private. Part of the privately owned MAG Group.
Where does MAG Lifestyle Development have projects?
On my property map MAG Lifestyle Development has 1 project across 1 area, including Al Quoz.
When are MAG Lifestyle Development projects due for handover?
The handover dates the developer has given for these projects run from 2028. Dates are the developer's own timelines and can move, so confirm before acting.
How do I check a MAG Lifestyle Development project before buying?
Check the payment plan and what each instalment is tied to, that your payments go into the project escrow account, the developer's record on past handovers, service charges, and whether the price per square foot matches comparable projects. I go through each of these with you before you reserve anything.
Planning to finance this?
Answer three quick questions and GCC Mortgages will come back with what you can borrow and which banks fit, before you commit to anything.
Thinking about a MAG Lifestyle Development project?
Tell me your budget, timeframe and objective, and I will tell you honestly which launches fit and which do not, whether or not that ends up being with me.